Illustrator

Euphoria Rebrand

Euphoria is an adult shop. This rebrand transforms its image from "sleazy and shady" to a positive, health-oriented perspective, creating a more accessible and welcoming environment for customers regardless of their experience with the topic. A collaboration with Syafiqah Rahim.

CASE Film
LOGO
BUSINESS CARD
The card also doubles as a condom holder.
NAMEcards and lanyards
WEBSITE
CARRIER BAGS
To carry purchases from the store.
GIFT WRAPS
THE STORE
The store was divided into the Beginner, Intermediate and Advanced section according to how comfortable the customer is with the topic. This is to prevent newcomers from becoming overwhelmed by the multitude of products and deter them from trying out the products. There is a hidden exit next to the beginners section which customers can exit from at any time they feel uncomfortable.  

Storefront

1. Screen
1. Screen
2. Overview
2. Overview
3. Standing Table
3. Standing Table
4. Beginners Shelf A
4. Beginners Shelf A
5. Beginners Shelf B
5. Beginners Shelf B
Intermediate Shelf A
Intermediate Shelf A
Intermediate Shelf B
Intermediate Shelf B
Advanced Shelf
Advanced Shelf
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