Pit Magazine Editorial: Maggi

A self-initiated editorial illustration brief in response to an article 'The Moreish Magic of Maggi' from Pit Magazine. The illustrations celebrate Maggi as a diverse secret ingredient while feeling mouthwatering and nostalgic.

Maggi Joy
Maggi Joy
Maggi Fans
Maggi Fans
Maggi Friendship
Maggi Friendship
HERO ILLUSTRATION: Maggi Joy
A Maggi bottle cooking for a child, reminiscent of a loved one cooking for you. It shows the joy and nostalgia of those who grew up eating Maggi seasoning.
SECONDARY ILLUSTRATION: Maggi FANS
A bunch of different food and ingredients following a cheerful Maggi bottle. This shows the popularity and versatality of the Maggi seasoning, an "everything" sauce which can be paired with...everything.
SECONDARY ILLUSTRATION: Maggi FRIENDSHIP
A Maggi bottle and other food joining shoulders and walking together. Their close friendship shows how Maggi complements food very well to taste better.
SKETCHES
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